fight the fish,
not your gear
It only counts if you get it in the boat…
The Sidekick keeps your rods, tackle, and weights organized, protected, and out of the way, so you’re ready when the fish are on.
Reversible. Works on port and starboard
Designed to mount using your existing rod holder base, but can be mounted anywhere
Built from high-strength polymer and marine-grade 5052 aluminum
Keeps rod, tackle, and weights organized and within easy reach
Need it today, headed to Buoy 10 in the morning? Just select Local Pickup at checkout and get organized for that trip tomorrow?
Every detail of the Sidekick was designed to eliminate clutter when it matters most. Because when you're on a fish, the last thing you should be fighting is your gear.
FIGHT THE FISH, NOT YOUR GEAR
Fight the fish, not your gear -
Fight the fish, not your gear -
You know what it’s like when you hook up.
Things can turn into a sh!t show fast
Maybe it’s the guy from work who “knows how to fish,” the wind, another boat cutting across your troll, or one of the million other things that can go sideways before the fish hits the net.
Your gear shouldn’t be one of them.
The Sidekick gets rods, weights, and tackle out of the way fast, so when the chaos starts everything you need is exactly where you expect it.
Fight the fish, not your gear
Simple design solves real problems
Every product we build starts the same way: identify something that gets in the way of fishing, then engineer the simplest possible solution. No gimmicks. No unnecessary features. Just gear that works when the fish are on.
nook's in the wild
⦁
net the nook
nook's in the wild ⦁ net the nook

